Mass society is any society of the modern era that possesses a mass culture and large-scale, impersonal, social institutions.[1] A mass society is a "society in which prosperity and bureaucracy have weakened social ties."
In a mass,
- far fewer people express opinions than receive them; for the community of public becomes an abstract collection of individuals who receive impressions from the mass media.
- The communications that prevail are so organized that it is difficult or impossible for the individual to answer back immediately or with any effect.
- The realization of opinion in action is controlled by authorities who organize and control the channels of such action.
- The mass has no autonomy from institutions; on the contrary, agents of authorized institutions penetrate this mass, reducing any autonomy it may have in the formation of opinion by discussion
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